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CEAUX
What is CEAUX?
What is CEAUX?
CEAUX (Cultural, Ethical, and Adaptive UX) is a research-based framework that responds to the growing need for inclusive and fair AI in public services. Developed using Design Science Research, it combines ICT4D theory and Universal Design principles to deliver human-centered systems that reflect the lived realities of marginalized communities.
Why CEAUX?
Why CEAUX?
AI adoption in government is accelerating, but communities with distinct cultural, linguistic, or socioeconomic profiles are often excluded. CEAUX directly addresses this gap by integrating cultural relevance, ethical responsibility, and design adaptability into the heart of AI systems.
How Does CEAUX Work?
How Does CEAUX Work?
CEAUX uses Adaptability to connect cultural and ethical values with real user experience. It draws from:
ICT4D – Context-aware, inclusive tech
Universal Design – Accessibility for all
Adaptive Mediation Theory – Adaptability as the bridge
Cultural
Cultural
Aligns with users’ language, symbols, and heritage, ensuring technology feels familiar, respectful, and contextually relevant.
Ethical
Ethical
Fosters trust through transparent, fair, and accountable design that safeguards dignity and equity for all users.
Adaptive
Adaptive
Tailors content and interface behavior to diverse user needs, enabling responsive, personalized experiences.
User Experience
User Experience
Delivers accessible, intuitive, and emotionally supportive interactions—making systems feel inclusive and empowering.
Adaptability Pillars
Adaptive Mediation Theory – Adaptability as the bridge
Adaptability Pillars
Adaptive Mediation Theory – Adaptability as the bridge
Language & Communication
Religion & Values
Geography & Homeland
Socioeconomic Structure
These guide AI systems to respond meaningfully to diverse user realities.
◀️Use this checklist to evaluate how well an AI systems can respond to diverse cultural realities.
Ground-Level Testing of CEAUX
Ground-Level Testing of CEAUX
This research focuses on Arab Mediterranean immigrants in Quebec, exploring how AI systems can better serve culturally diverse communities.
Methods include:
Design Science Research
Interviews & Focus Groups
Co-design Sessions
The goal: To make public services more inclusive, ethical, and culturally grounded.
Global AI Guides
Global AI Guides
These toolkits and frameworks offer practical guidance for building AI systems that are transparent, fair, and culturally responsive—principles that also underpin the CEAUX framework.
202103-OBV-Pub-GuideDeliberationIA-EN_1.pdfOBVIA AI Deliberation Guide
A practical resource to support inclusive, ethical discussions on AI—aligned with CEAUX’s commitment to responsible, community-centered design.
Google AI/UX Toolkits
Google AI/UX Toolkits
Tools and resources from Google supporting responsible, inclusive, and user-first AI., that align with CEAUX’s values.
Offering practical guidance on ethical AI, inclusive UX, and culturally responsive design for diverse users.
The team
The team
Scarlett Myriam Jebara
Lead Researcher
Master’s Candidate in User Experience, HEC Montréal
Founder of the CEAUX framework, with a focus on inclusive, culturally adaptive AI for public services.
Prof. Wietske Van Osch
Research Supervisor
Professor of Information Technologies, HEC Montréal
Expert in Design Science Research, digital innovation, and inclusive technologies.
Prof. Joé T. Trempe-Martineau
Research Supervisor
Chair in Organizational Ethics and AI Governance
Specialist in Responsible AI, ethical governance, and public-sector innovation.
CEAUX is a research project developed as part of my Master’s in User Experience at HEC Montréal.
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